This week, we’re joined by Tom Portingale, Senior Employer Brand Marketing Manager at Nationwide Building Society. 

Talking to us about Nationwide’s ethos, Tom explains their approach to the current global crisis and why looking after their people internally is just as important as looking after Nationwide customers externally.

What’s more, Tom takes us through why brand invisibility is no longer a strategy for long term success and discusses why brands that step up; stand out. 

Chatting through why actions really do speak louder than words, Darren and Tom highlight some excellent brand case studies for success, including Air BnB and Gymshark. 

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